Advertising Manager — Subclass 494 Pathway
Skilled Employer Sponsored Regional visa · 5 years provisional → PR pathway via Subclass 191
At a glance
- Visa
- Subclass 494 — Skilled Employer Sponsored Regional visa
- Points test
- Not points-tested
- Sponsor
- Employer sponsor required
- Eligibility list
- MLTSSLSTSOLROLCSOL
- Base fee
- from $4,770 (check immi.gov.au for current fee)
- Processing time
- ~9-18 months (median)
Skills assessment for this occupation
Assessing Advertising Manager for migration purposes is handled by: IML.
Each occupation has a single designated assessing authority — refer to the occupation page for the body that assesses it.
Advertising Manager × Subclass 494 — pathway overview
Advertising Manager (ANZSCO 131113) qualifies for the Subclass 494 Skilled Employer Sponsored Regional visa through its presence on the Medium and Long-term Strategic Skills List (MLTSSL). The Subclass 494 is a five-year provisional regional visa that operates through employer nomination rather than a points test, requiring applicants to secure sponsorship from an approved regional employer. The employer must be located in a designated regional area and demonstrate a genuine need for an Advertising Manager that cannot be met through local recruitment. A positive skills assessment is mandatory for the Direct Entry pathway, with assessment typically conducted by the relevant approved body for business and marketing management occupations. Applicants must also demonstrate at least three years of relevant work experience. Key requirements include being under 45 years of age, meeting competent English standards (IELTS 6 or equivalent), holding a valid employer nomination, and satisfying health and character requirements. The nominated position must be in a designated regional area. After three years of regional employment and meeting the income threshold, holders can apply for permanent residency via the Subclass 191 pathway. Application fees start from approximately $4,770 and processing generally takes nine to eighteen months. For advice tailored to your individual circumstances, always consult a registered MARA migration agent.
Content last generated: 2026-06-26
Key requirements
High-level criteria for Subclass 494. Verify every requirement on immi.gov.au before applying.
- Under 45 years of age at application
- Competent English (IELTS 6 or equivalent)
- Positive skills assessment in the nominated occupation
- Three years of relevant work experience in the nominated occupation
- Nominated by an approved regional employer in a designated regional area
- Health and character requirements
Other visa pathways for Advertising Manager
- 186Details →Employer Nomination Scheme visa
Permanent employer-sponsored visa for workers nominated by an approved sponsor.
- 190Details →Skilled Nominated visa
Permanent visa for workers nominated by a state or territory government.
- 482Details →Skills in Demand visa
Employer-sponsored temporary visa (formerly TSS) for occupations on the relevant list.
- 491Details →Skilled Work Regional (Provisional) visa
Five-year provisional visa for workers willing to live and work in regional Australia.
State nominations for Advertising Manager
States currently nominating this occupation — see the dedicated pages for state-specific criteria.