Sales and Marketing Manager — Subclass 494 Pathway
Skilled Employer Sponsored Regional visa · 5 years provisional → PR pathway via Subclass 191
At a glance
- Visa
- Subclass 494 — Skilled Employer Sponsored Regional visa
- Points test
- Not points-tested
- Sponsor
- Employer sponsor required
- Eligibility list
- MLTSSLSTSOLROLCSOL
- Base fee
- from $4,770 (check immi.gov.au for current fee)
- Processing time
- ~9-18 months (median)
Skills assessment for this occupation
Assessing Sales and Marketing Manager for migration purposes is handled by: IML.
Each occupation has a single designated assessing authority — refer to the occupation page for the body that assesses it.
Sales and Marketing Manager × Subclass 494 — pathway overview
Sales and Marketing Manager (ANZSCO 131112) qualifies for the Subclass 494 Skilled Employer Sponsored Regional visa as the occupation appears on the Medium and Long-term Strategic Skills List (MLTSSL), which covers eligibility for this five-year provisional regional visa. The Subclass 494 is not points-tested and relies on regional employer nomination rather than a SkillSelect score. Applicants must secure sponsorship from an approved regional employer located in a designated regional area. A positive skills assessment is a mandatory requirement for the Direct Entry pathway under this visa, with assessment typically conducted by the relevant authority for managerial occupations. Applicants must also demonstrate at least three years of relevant experience in sales and marketing management. Key requirements include being under 45 years of age, meeting competent English standards (IELTS 6 or equivalent), satisfying health and character checks, and holding a valid employer nomination from a regional business. The nominated position must be based in a designated regional area and the employer must have completed labour market testing. After three years of regional employment and meeting the income threshold, holders can apply for permanent residency via Subclass 191. Application fees start from approximately $4,770. For advice tailored to your individual circumstances, always consult a registered MARA migration agent.
Content last generated: 2026-06-26
Key requirements
High-level criteria for Subclass 494. Verify every requirement on immi.gov.au before applying.
- Under 45 years of age at application
- Competent English (IELTS 6 or equivalent)
- Positive skills assessment in the nominated occupation
- Three years of relevant work experience in the nominated occupation
- Nominated by an approved regional employer in a designated regional area
- Health and character requirements
Other visa pathways for Sales and Marketing Manager
- 186Details →Employer Nomination Scheme visa
Permanent employer-sponsored visa for workers nominated by an approved sponsor.
- 190Details →Skilled Nominated visa
Permanent visa for workers nominated by a state or territory government.
- 482Details →Skills in Demand visa
Employer-sponsored temporary visa (formerly TSS) for occupations on the relevant list.
- 491Details →Skilled Work Regional (Provisional) visa
Five-year provisional visa for workers willing to live and work in regional Australia.
State nominations for Sales and Marketing Manager
States currently nominating this occupation — see the dedicated pages for state-specific criteria.